When implementing Microsoft CRM 4.0 recently, our client requested a feature that would send a notification each time an email recipient read the emails sent from the CRM system. This was a very important function to our client for sales and marketing purposes. With such a notification, they would be able to track who read …
At a time when businesses are experiencing tough competition, everyone is doing their utmost to win customers and keep them. We constantly see new marketing campaigns springing up with special offers and new services to attract potential clients. But ultimately customers are drawn to the best service provider–the one that satisfies their needs. To achieve …
Around this time last year we shared some projections from Forrester Research on how businesses planned to spend their software budgets in 2010. Forrester recently released some new projection stats for 2011, so let’s take a look at where companies appear to be headed this year. This new data is based on a survey that …
As the new year moves ahead at full speed, I’d like to talk a bit about some of the new business innovations that have recently become mainstream. In this particular blog, I’ll be focusing on The Cloud and the various ways you can take advantage of this technology. If your business doesn’t already utilize a …
Microsoft recently announced the release of their Customer Relationship Management 5.0 software. They’ve made a few major changes, so I’ve compiled a list outlining some of the key updates. 1. Enhancements to user interface: a. The toolbars have been redesigned to look similar to those in Office 2007 (Ribbons). The command bar has replaced the …
As its name suggests, CRM software is designed to help you manage relationships with your customers. Whether you interact with clients over the phone, by email, over the web, through direct mail, or any combination of these, CRM software is intended to make your client contacts efficient and consistent. Package CRM is the most commonly …